Session 3

Augmented Reality - Virtual Reality

Today's session will be a research workshop. Read the linked articles below, then start your individual work.

VR - cancer treatment pain relief

Source: @Usbek_et_Rica - Le média qui explore le futur

Shazam AR

Source: Venture Beat

Source: Hotel Bloom

AR - VR quotes from SXSW - Source - The Fourth Transformation

 Pokeman Go demystified AR for more than 100 million people.

12. AR and VR platforms will help with “Pinpoint Marketing”, marketing based on the consumer location, the time of day, personal profiles and buying patterns.

13. Mixed Realty (MR), which combines the best of AR and VR, will use haptic sensors to achieve a sense of touch and temperature.

Individual Work - to post in your blog

1. Define A/R - in your own words

• Visual definition - find an image that expresses what YOU understand about A/R

2. Define V/R - in your own words

• Visual Definition -
  find an image that expresses what YOU understand about V/R

3. What is the difference in the 2  user experiences - compare.

4. What is Google Cardboard? Why is it important

Teamwork - teams of 2 or 3 OK- Choose Emaze or Prezi for your presentation....embed in your blog.

How can A/R be used to enhance a visitor experience in a destination, Research and link to an example.

• How would you measure success?

How can V/R be used to enhance a guest experience in a hotel. Research and link to an example.

• How would you measure success?

• Your opinion - is V/R a valuable tourism/hospitality tool...or just a trend.  Be analytical + explain your position.

Submit your blog post

• Group A
• Group B
• Group C