Session 5

Social + Mobile + Local - creating authentic guest experiences

Session Outcomes:

1. Create shared services that permit a hotel to effectively compete with AirBnB and other specialty accommodations

2. Test 1 new creative tool, that you have not used before - write a brief review in your blog

  

Lessons from AirBnB - Eye for Travel Article

Become an Experience Host - New Revenue Opportunities for 'Locals'

Google Local Guides 

 Touchscreen Bus Stop - by Tourist in Paris

Class Assignment

1. Create exceptional, authentic, local experiences for your hotel guests:

• How could you use existing 'local' programs - feel free to research other programs, e.g. Renaissance Hotels Navigator
• Be sure to think of your employees in this process
• How could you combine existing programs to create new local experiences
• Imagine a new authentic experience approach - how could you make it a revenue opportunity for the hotel
• How would you communicate 'authentically local' to the hotel guests - creatively - at what phase in the customer journey
• How could you motivate guest sharing of their positive experience
• Analysis - is this a trend or customers' travel expectations - ongoing
• Provide a link to one resource to support your opinion

 Create a presentation - any platform you like - embed in your blog.

2. Test one new tool + write a brief review   -  post in your blog

•  Be helpful, why use - when, or why not 

Submit blog link

Group A

Group B

Group C